Modulekode | GIC 808 |
Kwalifikasie | Nagraads |
Fakulteit | Gordon Institute of Business Science |
Module-inhoud | The aim of the course is to discuss the concept of marketing and brand metrics and its proven impact on corporate performance. It provides a robust strategic background as well as actionable insights for Marketing practitioners. |
Modulekrediete | 12.00 |
Programme |
|
Voorvereistes | No prerequisites. |
Kontaktyd | 28 kontakure per 3 weke siklus |
Onderrigtaal | Module word in Engels aangebied |
Akademiese organisasie | Gordon Institute of Bus Sci |
Aanbiedingstydperk | Semester 2 |
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